About TechPath
We build the path between good products and the people who'll actually buy them.
TechPath started with a simple frustration: affiliate marketing was full of inflated numbers and blurry attribution. We set out to run it like an engineering problem — instrument everything, trust the data, and only scale what pays.
Our mission
Make every marketing dollar traceable to a result.
Affiliate and performance marketing should be the most accountable channel a company has — you only pay for outcomes. In practice, messy tracking and low-quality partners hide where the value really comes from.
We fix that end to end: recruit partners who fit your audience, wire up clean server-side tracking, and manage the whole funnel against real unit economics. The result is growth you can explain to your board, line by line.
Our approach
Follow the value down the whole path.
What we believe
Principles we don't bend on.
Measured, not guessed
Every recommendation ties back to a number. If we can't attribute it, we don't claim it.
Quality over volume
A smaller network of partners who convert beats a directory of dead links every time.
Compliant by default
Disclosure, brand safety, and regional rules are built into programs from day one — not patched on later.
Aligned incentives
We win when your revenue is profitable. Payouts and structures are designed around that.
Running performance programs
Markets activated
Tracking uptime
Where we've been
A short history.
Founded as a two-person performance shop running a single vertical.
Built our server-side tracking stack and crossed 100 active partners.
Expanded into fintech and SaaS; opened programs across EMEA.
A full-funnel partner routing 400M+ clicks a year across 38 markets.
The team
Small team, senior bench.
You work directly with the people running your program — no handoff to a junior account layer.
Founder / CEO
Strategy & partnerships
Head of Media
Paid acquisition
Head of Analytics
Tracking & attribution
Compliance Lead
Brand safety & fraud
Ready when you are
Let's map the path from your audience to real revenue.
Tell us your goals and current stack. We'll come back with a plan you can actually measure.